Get to Know
Alden Mills

Alden Mills first started taking control of his life at age twelve—when his doctor told him to learn chess because his childhood asthma would keep him from playing sports. His mother stepped in, telling Alden that he should never let someone else decide his future.

Alden’s first personal goal was to conquer asthma.  He then went on to achieve extraordinary things in sports, academics, military service, business, and philanthropy.

Alden became a nationally-recognized rower—as a gold medalist in the Olympic Festival, then as Captain of the freshman and varsity teams at the US Naval Academy. Alden became a Navy SEAL—and served as platoon commander no less than three times.  Alden also became an entrepreneur, leading his first company to $90 million in sales in just three years.

How did he do it?  Through persistence.. That’s right, Alden was fully committed to achieving better outcomes every day. He was particularly persistent about learning from his failures.

alden mills

Through these efforts, Alden:

  • Founded Perfect Fitness. As CEO, he led the company through growth of over 12,000% from 2007 to 2009 which resulted in Inc. magazine recognizing it as the #1 fastest-growing consumer products company in America
  • Developed over 40 patents including the Perfect Pushup, Perfect Pullup, Perfect Situp, and Perfect Ab Carver
  • Authored Be Unstoppable plus the forthcoming book, Build Unstoppable Teams
  • Has been featured on ABC’s Nightline, CBS This MorningThe Big Idea with Donny Deutsch, and more
  • Joined Young Presidents’ Organization and World Presidents’ Organization
  • Has served on boards of a number of non-profits

Alden has codified his most successful leadership practices in a framework called C.A.R.E.:

Connect, and you’ll build trust.  Achieve more, and you’ll create direction.  Respect others, and you’ll build an environment of continuous contributions.  Empower others, and you’ll create ownership within your team.

To no one’s surprise, Alden’s motto is, “To lead is to serve—and to serve is to care.”  He believes success is available to everyone, not just a chosen few. And he believes that your potential is much greater than you know.

Start expanding your leadership impact today.

How to Recognize Your Reason to Believe in Yourself and Succeed

Before you can achieve, you must first believe. It’s an important message, but it’s not as simple as some would tell you, “All I have to do is believe and I can achieve anything I want.” Of course you’re not sure - you have doubts. I know exactly how you feel. I was a...

Perfect Fitness Product Innovation Strategy – Hurry Up and Wait

If there’s one thing you get accustomed to in the military, it is waiting. Senior officers and enlisted alike would joke about waiting for a plane, a ship, a meal – whatever it was – it was always time to “hurry up and wait.” I once spent over 33 days waiting to do...

3 I’s of an Idea (Product) – Improvement, Innovation, Invention

As the Founder and CEO of Perfect Fitness, I led the company through growth of over 12,000% from 2007 to 2009, which resulted in Inc. Magazine recognizing it as the #1 fastest-growing consumer products company in America. I developed over 40 patents including the...