Get to Know
Alden Mills

GET TO KNOW ALDEN MILLS: “To lead is to serve—and to serve is to care.”  

Alden first started taking control of his life at age twelve—when his doctor told him to learn chess because his childhood asthma would keep him from playing sports.

His mother stepped right in, telling Alden that he should never let someone else decide his future. So Alden’s first personal goal was to push through his asthma. Alden then went on to achieve extraordinary things–in sports, academics, military service, business, and philanthropy.

Alden became a nationally-recognized rower—as a gold medalist in the Olympic Festival, then as Captain of the freshman and varsity teams at the US Naval Academy. Alden became a Navy SEAL—and served as platoon commander no less than three times.  Alden also became an entrepreneur, leading his first company to $90 million in sales in just three years. and becoming an Inc. 500 CEO.

How did he do it all?  Through persistence.. That’s right, Alden learned that if he could become fully committed to driving change each and every day, he would achieve significantly better outcomes.  Alden was particularly persistent about learning from his failures. 

alden mills

Over time, Alden has:

  • Founded Perfect Fitness. As CEO, he led the company through growth of over 12,000%. Inc. magazine recognized Perfect Fitness as the #1 fastest-growing consumer products company in America
  • Developed 40 patents–the Perfect Pushup, Perfect Pullup, Perfect Situp, Perfect Ab Carver, and more
  • Authored Be Unstoppable, a leadership fable, initially written for his children which soon found a global audience. To date, the book has sold over 30,000 copies  
  • Captured his C.A.R.E.-based framework in the new book, Unstoppable Teams, available everywhere from HarperCollins starting March 2019
  • Has been on ABC’s Nightline, CBS This MorningThe Big Idea with Donny Deutsch, and more
  • Joined Young Presidents’ Organization and World Presidents’ Organization
  • Leads mountaineering teams that climb the world’s greatest peaks (like Denali!), fundraising for The Guardsmen Scholarship Endowment Fund which benefits underprivileged students in the Bay area
  • Serves on the boards of several non-profits
  • Brings his leadership frameworks to a wide range of organizations through keynotes and workshops

Alden has codified his most successful leadership practices in a framework called C.A.R.E.–detailed in his latest book, Unstoppable Teams:

Connect, and you’ll build trust.  Achieve more, and you’ll create direction.  Respect others, and you’ll build an environment of continuous contributions.  Empower others, and you’ll create ownership within your team.

To no one’s surprise, Alden’s motto is, “To lead is to serve—and to serve is to care.”  He believes success is available to everyone, not just a chosen few. And he believes that your potential is much greater than you know.

Start expanding your leadership impact today–and let Alden help you get #FiredUp and Be Unstoppable!

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