Storytelling and Story Selling

Storytelling and Story Selling

Crafting Stories for Sales Glory So you have a great idea, a great product, a great company, a great purpose – so, now what? The best products in the world don’t always sell the best. Instead, it’s the product with the best storytelling support that wins. As I...
The Methacholine Challenge

The Methacholine Challenge

I thought I knew what drowning felt like. I had squirmed my way through drown-proofing, acting more like a worm than a dolphin in the water and inhaling more than my share of water over the three-week training session. I had nearly passed out completing the 50-meter...
Like Steve Martin in “The Jerk”

Like Steve Martin in “The Jerk”

One of Steve Martin’s great films is “The Jerk” – I grew up loving this movie. He stars as a budding entrepreneur who stumbles into success with an invention for eye glasses – The Opti-Grab – a dubious accessory designed with a handle that stops glasses from sliding...