Alden’s Latest Thinking

Your Choices Determine Your Outcomes

Your Choices Determine Your Outcomes

One of the tricks your mind will play on you is convincing you that you have no other option than to stop. Don’t fall for it—Ever. You have a choice. You always have a choice. It may not be readily apparent. It may show up as a pivot that requires you to shift course....

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The Winter Doldrums

The Winter Doldrums

In the sport of rowing (aka crew), there is a well-known and dreaded phase of training called the “Winter Doldrums.” This phase of training occurs after the last head race (a time-trial, three-mile staggered start competition), which usually ends by the first week of...

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Why Navy SEAL Training is Easier than Starting a Company

Why Navy SEAL Training is Easier than Starting a Company

Okay, you might immediately say to yourself after reading the title of this post, “NO Way—SEAL training is waaaaay harder than starting a company!” Hear me out, because it’s true. Just to clarify, I’m not accounting for the physical abuse that is served up during SEAL...

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The Number One Demon is Doubt

The Number One Demon is Doubt

Without question, the number one demon that you must slay on a daily, hourly, and sometimes minute-by-minute basis, is doubt. It comes in all forms and has one mission—to distract and redirect your efforts. Doubt is powerful, because it ultimately comes from you. It...

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The Slingshot Effect

The Slingshot Effect

When I was child, all I ever wanted was a mini-bike and a BB-gun. What I received was a BMX knock-off bicycle and a large rubber band. I’m not complaining about the bike—I loved that flat black Columbia kinda-looks like a BMX bicycle—but boy did I want that Red Rider...

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Welcome to the Jungle

Welcome to the Jungle

Recently, I began coaching a remarkable entrepreneur named Robert (real name withheld). He graduated from a premier US university, and landed a successful fast-paced job in marketing, where he rose through the ranks so quickly that he was able to create his own...

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Self Talk: The Five Star Rule

Self Talk: The Five Star Rule

In the early days of selling Perfect Pushups, we categorized our sales into five groups: mass retailer, sporting goods big box, sporting goods small box, web sales and telephone sales. Examples of each are Walmart and Target (mass retailers), Dicks and The Sports...

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The Single Hardest Obstacle: Part 3

The Single Hardest Obstacle: Part 3

Climbing Out of the Jungle Upon my graduation from the Naval Academy, I was granted three months of temporary assigned duty to train for an invitation to the Olympic rowing camp. During the previous summer, I had competed in the Olympic Festival, medaled in both...

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The Single Hardest Obstacle: Part 2

The Single Hardest Obstacle: Part 2

The single hardest obstacle between you and your goal is your ability to persist. By definition, the idea of persisting is the repeated ability to take action toward your goal, day after day after day. It’s why losing weight or gaining muscle can be so difficult....

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The Single Hardest Obstacle

The Single Hardest Obstacle

The hardest part of attempting something new isn’t starting. Millions of people every year attempt new things at the start of a New Year. Just take a look at gym memberships, or more specifically, the number of people attending a gym by month. January always records...

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