Welcome to the Jungle

Welcome to the Jungle

Recently, I began coaching a remarkable entrepreneur named Robert (real name withheld). He graduated from a premier US university, and landed a successful fast-paced job in marketing, where he rose through the ranks so quickly that he was able to create his own...
Self Talk: The Five Star Rule

Self Talk: The Five Star Rule

In the early days of selling Perfect Pushups, we categorized our sales into five groups: mass retailer, sporting goods big box, sporting goods small box, web sales and telephone sales. Examples of each are Walmart and Target (mass retailers), Dicks and The Sports...
Storytelling and Story Selling

Storytelling and Story Selling

Crafting Stories for Sales Glory So you have a great idea, a great product, a great company, a great purpose – so, now what? The best products in the world don’t always sell the best. Instead, it’s the product with the best storytelling support that wins. As I...
Like Steve Martin in “The Jerk”

Like Steve Martin in “The Jerk”

One of Steve Martin’s great films is “The Jerk” – I grew up loving this movie. He stars as a budding entrepreneur who stumbles into success with an invention for eye glasses – The Opti-Grab – a dubious accessory designed with a handle that stops glasses from sliding...