Storytelling and Story Selling

Storytelling and Story Selling

Crafting Stories for Sales Glory So you have a great idea, a great product, a great company, a great purpose – so, now what? The best products in the world don’t always sell the best. Instead, it’s the product with the best storytelling support that wins. As I...
Like Steve Martin in “The Jerk”

Like Steve Martin in “The Jerk”

One of Steve Martin’s great films is “The Jerk” – I grew up loving this movie. He stars as a budding entrepreneur who stumbles into success with an invention for eye glasses – The Opti-Grab – a dubious accessory designed with a handle that stops glasses from sliding...
The Sport of Sales

The Sport of Sales

Somewhere between high school and college, we exchange our cleats and sports uniforms for loafers, heels, suits, and slacks as we prepare for our grown-up world of a professional life earning a living. Our athletic pursuits are put on the back burner, sometimes saved...