Recently, I began coaching a remarkable entrepreneur named Robert (real name withheld). He graduated from a premier US university, and landed a successful fast-paced job in marketing, where he rose through the ranks so quickly that he was able to create his own...
In the early days of selling Perfect Pushups, we categorized our sales into five groups: mass retailer, sporting goods big box, sporting goods small box, web sales and telephone sales. Examples of each are Walmart and Target (mass retailers), Dicks and The Sports...
Crafting Stories for Sales Glory So you have a great idea, a great product, a great company, a great purpose – so, now what? The best products in the world don’t always sell the best. Instead, it’s the product with the best storytelling support that wins. As I...
One of Steve Martin’s great films is “The Jerk” – I grew up loving this movie. He stars as a budding entrepreneur who stumbles into success with an invention for eye glasses – The Opti-Grab – a dubious accessory designed with a handle that stops glasses from sliding...
Many Navy SEAL candidates are disappointed when SEAL training begins because they’re expecting to learn how to use some exotic Navy SEAL weapons platform. The closest thing to a weapon that we’re issued is a rusty dive knife that never seems to hold its edge for...
I originally wrote the book, Be Unstoppable, as a leave-behind for my four boys. In SEAL Team, we would write these “just-in-case” letters for our next of kin before deploying overseas in the event one of us returned home on our “shield.” Years...
